Behind the Screens, Hollywood Goes Hypercommercial (2000)

37m
Running Time

January 1, 2000
Release Date

Behind the Screens, Hollywood Goes Hypercommercial

Behind the Screens, Hollywood Goes Hypercommercial (2000)

37m
Running Time

January 1, 2000
Release Date

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Plot.

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Where to Watch.

KanopyFree

Currently Behind the Screens, Hollywood Goes Hypercommercial is available for streaming online, rent, buy or watch for free on: Kanopy

Streaming in:
🇺🇸 United States

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Details.

Release Date
January 1, 2000

Status
Released

Running Time
37m

Genres

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