Baby Einstein is a line of multimedia products, including direct-to-video programs, CDs, books, flashcards, toys, and baby gear that specialize in interactive activities for infants and toddlers, created by Julie Aigner-Clark.
The videos are known for showing babies and toddlers under four years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Johann Sebastian Bach, Ludwig Van Beethoven, Wolfgang Amadeus Mozart, and many others as well as some traditional rhymes constructed for an easy, relaxing way meant for a baby's ear.
Baby Einstein was introduced to the public in 1996 and remained a small company until Clark sold it to Disney. Between November 7, 2001, and September 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand.