Cuánto. Más allá del dinero (2017)
18m
Running Time
April 20, 2017Release Date
Cuánto. Más allá del dinero (2017)
18m
Running Time
April 20, 2017Release Date
Plot.
In a near future, Lucía (Adriana Ugarte) decides to sell some of her most treasured experiences to get rich. Surrounded by luxury we all want to have, she will discover where is her balance. Would you sell your most treasured experiences? How much.
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This Movie Is About.
Media.
Details.
Wiki.
How much. Beyond the money is a communication campaign led by the Executive Creative Director Jesus Revuelta at the MRM/McCann agency for the Santander Bank, whose central axis is a 17-minute brand short film, directed by Kike Maillo and released on April 20, 2017. The short film was targeted to the "millennial" audience with the aim of making public a bank account. It is starring Adriana Ugarte, Barbara Goenaga, Miquel Fernández and Will Shephard. As a brand entertainment campaign, it achieved a historic Grand Prix at the Cannes Lions International Creativity Festival, being the sixth time in all history in which Spain wins a Grand Prix at this festival. In this case, the first in the category "Entertainment".