Kumkum Bhagya (transl. Vermillion in My Fate) is an Indian Hindi-language drama television series produced by Ekta Kapoor under Balaji Telefilms. It premiered on 15 April 2014 on Zee TV and digitally streams on ZEE5. It formerly starred Sriti Jha and Shabir Ahluwalia. Currently it stars Mugdha Chaphekar, Krishna Kaul, Rachi Sharma and Abrar Qazi. One of the longest running Indian television soap opera, the concept of the show was originally based on Jane Austen's novel Sense and Sensibility.