Design for Dreaming (1956)

9m
Running Time

March 31, 1956
Release Date

Design for Dreaming (1956)

9m
Running Time

March 31, 1956
Release Date

External Links & Social Media
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Plot.

Over-the-top 1950s “Populuxe” advertisement for General Motors. A woman falls asleep and dreams of a glorious future of perfect products, including a variety of shiny futuristic dream cars and Frigidaire’s fully automated “Kitchen of the Future.” The film debuted at the 1956 General Motors "Motorama" event in New York City.

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Details.

Release Date
March 31, 1956

Status
Released

Running Time
9m

Filming Locations
Miami, United States of America

Genres

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Wiki.

Design for Dreaming is a 1956 industrial short or sponsored film produced to accompany the General Motors Motorama show that year. A ballet with voiceover dialogue, it features a woman (danced by Tad Tadlock and voiced by Marjorie Gordon) who dreams about a masked man (danced by Marc Breaux and sung by Joseph Lautner) taking her to the Motorama at the Waldorf-Astoria Hotel and to Frigidaire's "Kitchen of the Future".

The film begins in the woman's bedroom, with the masked man suddenly appearing. He then takes her to the Motorama. After looking at several cars including Buick, Chevrolet Corvette, Oldsmobile, and Cadillacs, she is taken to the "kitchen of the future", where she bakes a cake. She then goes back to the Motorama and dances the "dance of tomorrow". After looking at more cars, she and her masked man (who unmasks himself) travel on the "road of tomorrow" in the "Firebird II."

In the late 20th century the film emerged as a cult classic, appreciated as an epitome of mid-century corporate futurism.

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