Hollywood Heights is a telenovela-style limited series which aired on Nick at Nite and TeenNick from June 18 to October 5, 2012. Loosely based on the Mexican telenovela Alcanzar una estrella (To Reach a Star), the series follows aspiring singer-songwriter Loren Tate (Brittany Underwood), whose life changes forever when she crosses paths with her rock star idol Eddie Duran (Cody Longo). Hollywood Heights was executive produced by six-time Emmy Award-winner Jill Farren-Phelps, and co-executive produced by Hisham Abed and Josh Griffith, who also served as head writer.The series was announced in May 2012 as an international co-production between Sony Pictures Television and Televisa, the Mexican production company which owns the rights to the original telenovela. As with the Latin American telenovela format, Hollywood Heights would run every weeknight at 9 p.m. EST through October. Nick at Nite previewed the first episode several times starting on June 11, 2012, before the 80-episode limited series' official premiere on June 18, 2012. The show initially ran on weeknights at 9 p.m. (EST). In May, the network had announced that actor James Franco would appear in a multi-episode story arc as Osborne "Oz" Silver, an eccentric and ruthless movie mogul. Franco's first appearance was on June 29, 2012. Halfway through the series on August 13, 2012, it was moved to Nick at Nite's sister channel TeenNick at 8 p.m. EST. The series was not renewed for a second season.