The Only Way Is Essex (often abbreviated as TOWIE ) is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Broadcast on ITV2 from 2010, the series was moved to ITVBe in October 2014. The first series consisted of 10 episodes and ran for 30 minutes, with a Christmas special following later in the year. Due to popularity, the runtime was extended to 45-minute episodes and renewed for a year's airing. On 22 May 2011, the series won the Audience Award at the 2011 BAFTA Awards.

On 13 March 2016, ITVBe aired a one-off documentary hosted by former cast member Mark Wright, discussing the history of the series. On 28 February 2017, with the announcement of the cast for the show's twentieth series, it was confirmed that instead of the usual three series per year, ITVBe would only be airing two series, but with more episodes.