What a Woman! is a 1943 American romantic comedy film directed by Irving Cummings and starring Rosalind Russell and Brian Aherne.

The screenplay concerns a literary agent Carol Ainsley's trying to transform her star client, Michael Cobb, into the actor playing his most famous character. After it becomes obvious that it's impossible and he quits, Henry Pepper, a journalist writing a profile on the agent, calls him and convinces him that he's in love with Carol. Michael returns and the media embellishes their relationship constraining Carol to lead him on.