At 60 years old, Johnny Libertella has lived his entire life in the Rosemont–La Petite-Patrie district. Like his parents before him, he lives just above his business on Plaza St-Hubert. This introvert has chosen to devote himself body and soul to his business. For more than three decades, he has stood religiously behind the counter of his boutique specializing in cowboy boots and only ventures outside the Plaza to see his only daughter every Sunday. This seemingly gloomy way of life nevertheless symbolizes happiness in Johnny's eyes: the freedom to lead an existence imbued with wisdom and humility where he can open up to the world in the comfort of his shop. His passion for sales is his way of opening up to life.

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