The documentary maps more than a hundred years of Czech visual culture, offers stories of well-known and lesser-known brands and shows that top graphic art is still being created in the Czech Republic today. The film is guided by Nicho Lowry, an American native with Czech roots, an avid collector and graphic design lover who embarks on an adventurous journey in the footsteps of the best of Czech visual culture. During his journey, he meets a number of contemporary graphic designers, as well as the legacy of icons who have passed away, many of whom have succeeded abroad. The film will lead Nich to his own roots through the uncovering of Czech identity and will introduce Czech graphic design to those who do not know the Czech Republic.

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