10 Endrathukulla (transl. Before I count to 10) is a 2015 Indian Tamil-language road action film written and directed by Vijay Milton and produced by A. R. Murugadoss under the banner A. R. Murugadoss Productions and Fox Star Studios. The film stars Vikram and Samantha Ruth Prabhu.Made on a budget of ₹40 crore, principal photography and filming took place in February 2014. The film was slated for a January 2015 release, but it was postponed, due to the release of I (2015). It was released on 21 October 2015, coinciding with the Dusshera festival. The film received mixed reviews and was a flop at the box office, by grossing ₹28 crore worldwide. The film was dubbed and released into Hindi as 10 Ka Dum in 2016.