As marketing strategies go, The Cure aligning their long-awaited comeback record with the spookiest week of the year is proving to be a devilishly wicked one. In the build-up to the Friday (Nov. 1) release of Songs of a Lost World, the group’s first LP in 16 years, the band played an intimate set in London for the BBC, which aired on Halloween Eve on TV and radio. Their release day show at east London’s Troxy on Friday evening featured a performance of the new album in full and a further amount of greatest hits and fan favorites.

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