La feria de las flores (English: "The flower fair") is a 1943 film directed by José Benavides, Jr. based on a story by Rafael M Saavedra. Starring Antonio Badú, María Luisa Zea and Stella Inda. Pedro Infante also appears in the film in one of his first starring roles as Rosendo, Valentín's friend.

This film is considered Infante's first professional starring role, although it is his second starring role and his third full-length feature film. His first film appearance was in El Organillero (short) in 1939. It is also the first film that Infante appears on horseback, not just riding but singing as well. And since he did not have the opportunity to ride horseback previously, he received charreria (specific type of horsemanship) lessons from Don Miguel Lara Guerrero each morning at 7am for the making of the film.