Priyatama (transl. Sweetheart) is a 1977 Hindi-language musical film, produced by T.C. Dewan under the Modern Pictures banner and directed by Basu Chatterjee. It stars actors like Jeetendra, Neetu Singh, Rakesh Roshan, Asha Sachdev in lead roles, with music composed by Rajesh Roshan. Asha Sachdev won the Filmfare Award for Best Supporting Actress for the portrayal of the character of Renu.

According to film expert Rajesh Subramanian producer T C Dewan in a foul mood rejected the song Koi roko na stating its rubbish. He spoke harshly to lyricist Yogesh Gaur which hurt the writer deeply. Although Dewan later apologised Yogesh walked out of the film never fo work again with him. Song writer Anjaan stepped in to pen the remaining songs. Ironically Koi roko na sung by Kishore Kumar became a chartbuster.