Persuasion is a BBC Screen Two 1995 period drama film directed by Roger Michell and based on Jane Austen's 1817 novel of the same name. In her theatrical film debut, Amanda Root stars as protagonist Anne Elliot, while Ciarán Hinds plays her romantic interest, Captain Frederick Wentworth. The film is set in 19th-century England, eight years after Anne was persuaded by others to reject Wentworth's proposal of marriage. Persuasion follows the two as they become reacquainted with each other while supporting characters threaten to interfere.

The novel was adapted by Nick Dear, who considered the story more mature than Austen's other novels, characterising it as one of realism and truthfulness, particularly in telling the story of two people separated and then reunited. As Austen's style conveys Anne's thoughts internally, Dear and Root felt compelled to express the character's emotions using less dialogue. Michell avoided what he felt was the polished, artificial feel of other 19th-century depictions, and discouraged his actors from wearing make-up or appearing too hygienic. Costume designer Alexandra Byrne produced clothing that appeared "lived-in", which won her a BAFTA. Persuasion was shot in chronological order, allowing Root to portray more easily Anne's development from being downtrodden to happy and blossoming. It was filmed during a period of popularity for Austen's works.

Originally the BBC was the sole production company of Persuasion until it partnered with the American WGBH Boston and the French Millesime. This gave the production a larger budget and allowed it to be filmed at locations featured in the novel, including Lyme Regis and Bath. Persuasion originally aired on 16 April 1995, when it was broadcast on BBC Two. Sony Pictures Classics released the film in American cinemas on 27 September 1995, as Austen's increasing popularity became apparent to Hollywood. Persuasion's cinematic release attracted the attention of film critics, and it received generally positive reviews, with many praising Root's performance. Film scholars have observed significant changes from the source material, as well as class and gender themes.