The Love Bug (also known as Herbie the Love Bug) is a 1968 American sports adventure comedy film directed by Robert Stevenson from a screenplay by Bill Walsh and Don DaGradi, based on the story "Car, Boy, Girl" by Gordon Buford. The film is the first installment in the Herbie film series.

The film follows the adventures of a sentient Volkswagen Beetle named Herbie, Herbie's driver, Jim Douglas (Dean Jones), and Jim's love interest, Carole Bennett (Michele Lee). It also features Buddy Hackett as Jim's enlightened, kind-hearted friend, Tennessee Steinmetz, a character who creates "art" from used car parts. English actor David Tomlinson portrays the villainous Peter Thorndyke, the owner of an automobile showroom and an SCCA national champion who sells Herbie to Jim and eventually becomes his racing rival.

The Love Bug was followed by a sequel titled Herbie Rides Again (1974). The film was originally given a limited release on December 24, 1968, and was later widely released on March 13, 1969 by Walt Disney Productions. It received positive reviews from critics, and received $51.2 million against a budget of $5 million.