Dieux du Stade - Making of Calendar 2007 (2006)
November 27, 2006Release Date
Dieux du Stade - Making of Calendar 2007 (2006)
November 27, 2006Release Date
Plot.
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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Cast & Crew.
Details.
Release DateNovember 27, 2006
Original NameDieux du stade: Le making of du calendrier 2007
StatusReleased
Last updated:
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