Actor-director Hamid Jebelli (Pastry Girl) offers a charming portrait of a mentally challenged man looking for love in a world that largely ignores him. Feeble-minded Reza works at a bridal shop where he transports wedding dresses on his old, rickety bicycle. Reza spends his time communing with his long-dead mother at the cemetery, or with a dress mannequin in the shop window. One day, not long after the mannequin loses its head, Reza's life changes when a beautiful woman, accompanied by her maid, arrives at the store looking for bridal veils.

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