The iDol is a 2006 film made and produced by independent filmmaker, Norman England. A science fiction satire, filmed entirely in Japan, The iDol tells the story of a Japanese collector who comes into possession of a figure with origins not of this world. It is a satirical look at the world of "otaku" and the mass marketing of media culture, so prevalent in Japan, that creates these legion of obsessed fans. The iDol was a small production which did not receive worldwide attention due to its limited budget of $25,000.The iDol premiered at the Fantasia Festival in Montreal, Quebec, Canada on July 16, 2006 and has subsequently played at various festivals around the world. It was shown on television for the first time on Japan's SKY Perfect satellite channel on March 3, 2008.