First Spring (2010)

9m
Running time

January 18, 2010
Release Date

First Spring

First Spring (2010)

9m
Running time

January 18, 2010
Release Date

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Plot.

“First Spring” is Prada's latest collaboration with pioneering Chinese artist Yang Fudong. Featuring young man gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible. Inspired by the Chinese adage that “the whole years work depends on a good start in spring”, this bold and beautiful film represents an exciting new direction for Prada's visual communications at the start of this decade.

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Information.

Release Date
January 18, 2010

Status
Released

Running time
9m

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