Behind the Screens, Hollywood Goes Hypercommercial (2000)
37m
Running Time
January 1, 2000Release Date

Behind the Screens, Hollywood Goes Hypercommercial (2000)
37m
Running Time
January 1, 2000Release Date
Network & Production Companies

Plot.
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Where to Watch.

Currently Behind the Screens, Hollywood Goes Hypercommercial is available for streaming online, rent, buy or watch for free on: Kanopy
Streaming in:🇺🇸 United States
Cast & Crew.

Jeremy Pikser
himself

Mark Crispin Miller
himself

Robert McChesney
himself

Susan J. Douglas
herself

Thom Monahan
Sound

Sanjay Talreja
Camera Operator

Sut Jhally
Executive Producer
Details.
This Movie Is About.
product placement
hollywood
advertising
hypercommercial