How much Vale or É por Quilo? is a 2005 Brazilian drama film directed by Sérgio Bianchi.The film makes an analogy between the former slave trade and the current exploitation of social marketing misery, which form a solidarity of facade.The film criticizes NGOs and their fundraising with the government and private companies.The film was based on the story "Father versus Mother" by Machado de Assis.The references to the story are made throughout the film.