Kung Ayaw Mo, Huwag Mo! (transl. If you don't want to, you don't!) is a 1998 romantic-comedy and drama film released by Star Cinema directed by Jerry Lopez Sineneng. It stars Maricel Soriano, William Martinez, Jolina Magdangal, and Marvin Agustin. The film was a reunion movie of Soriano and Martinez whose tandem was first seen in the drama film Oh, My Mama! (1981) but were popularized by romantic comedy films such as Galawgaw (1982) and I Love You, I Hate You (1983). They are joined by Magdangal and Agustin, in their first full-length film together, whose tandem first appeared in the segment Tameme of the twin-bill film FLAMES: The Movie (1997), 7 months later since it was released in July. The film was initially entitled "Pag-Ibig Mo, Pag-Ibig Ko". Soriano and Magdangal also both reunited 2 years ago in Ama, Ina, Anak (1996).

According to Magdangal, her casting alongside Soriano is a dream come true especially that, aside from being a fan, Soriano was a big influence in her acting career.