I Want It All Now! is a 1978 American documentary television special produced by NBC News about Marin County, California and the hedonistic and narcissistic lifestyle ostensibly characteristic of the affluent county. The program also explored the popularity of the human potential movement and new age ideologies in Marin, social problems such as suicide, alcoholism, and divorce associated with the Marin lifestyle, and the effect that this had on children growing up there. The program presented Marin as at the forefront of trends that were becoming more predominant in the larger American society in the late 1970s, and it represented an early snapshot of the lifestyle that a few years later would be termed "yuppie".