Big Bucks Big Pharma - Marketing Disease and Pushing Drugs (2006)
1h 23m
Running Time
January 1, 2006Release Date

Big Bucks Big Pharma - Marketing Disease and Pushing Drugs (2006)
1h 23m
Running Time
January 1, 2006Release Date
Plot.
Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
Where to Watch.

Currently Big Bucks Big Pharma - Marketing Disease and Pushing Drugs is available for streaming online, rent, buy or watch for free on: Kanopy
Streaming in:🇺🇸 United States
Media.


Details.
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