Encouraged to talk about what they watch on television, workers at the Santana Mill give their testimonies on the subject. One interviewee emphasizes the importance of being filmed and seeing herself on the screen. The opening of Globo's telenovela Selva de Pedra is repeated several times and some scenes from the plot are shown. Other scenes from Globo: Jornal Nacional, the American series Duro na Queda, and the opening of Fantástico. Man uses tractor battery to turn on TV. In the end credits, the director comes on stage and records her image handling pictures of the interviewees. The credits are presented "inside" a TV set. A TV set "planting" on the floor turns on the opening of the soap opera.

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