Our Mutual Girl (1914)

January 19, 1914
Release Date

Our Mutual Girl

Our Mutual Girl (1914)

January 19, 1914
Release Date

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Plot.

Our Mutual Girl was unique. Not quite a serial, not quite a newsreel and not strictly an advertisement, it combined elements of all three. In 52 weekly one-reel episodes, running from January 19, 1914 to January 11, 1915, the Mutual Girl outwitted villains, saw the sights of New York, met with theatrical and political celebrities (who frequently helped her out of trouble) and tried on fashionable outfits in chic stores. The fashions were an early example of product placement, although apparently not paid placement.

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Details.

Release Date
January 19, 1914

Status
Released

Content Rating
NR

Genres

Last updated:

This Movie Is About.

movie serial

Wiki.

Our Mutual Girl is a 1914 American film serial shown in weekly installments, starring Norma Phillips. It was created by Mutual Film to be an alternative to "stunt-driven, wild-animal wrestling" serials such as The Perils of Pauline.

Our Mutual Girl ran for 52 weekly installments. Most installments featured cameos by notable figures from the worlds of politics, sports, entertainment, business and art. The serial was "provided free to exhibitors as the figurehead for the Mutual program of one-reel, two-reel and serial films, forming a trademark for the exchange as a whole." It is an example of early national advertising that was specifically targeted to women consumers.

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