Test Tube (1979)

28m
Running Time

January 1, 1979
Release Date

Test Tube

Test Tube (1979)

28m
Running Time

January 1, 1979
Release Date

External Links & Social Media

Plot.

Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word choice, full of double-entendres and innuendo, betrays the influence of both Dadaism and consumerism. This collapse of popular and high culture is central to General Idea's agenda, as Felix Partz observes: "You know, the mass media are like a vast pharmaceutical complex developing new cultural elixirs of an unprecedented intoxication…but art remains a curious and elitist drink. Despite its unique flavor and heady cultural properties, it has never effectively been exploited."

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Cast & Crew.

Details.

Release Date
January 1, 1979

Status
Released

Running Time
28m

Last updated:

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