In a powerful collusion of traditional and pop cultural mythologies, Labat confronts his Cuban heritage and identity, and critiques the representation of this culture by the mass media. Donning theatrical face-paint and a wig, Labat transforms himself into an icon of Babalu, the Afro-Cuban folk god. His use of Babalu as a cultural metaphor is steeped in irony; to millions of Americans, Babalu is the theme song of Cuban bandleader Ricky Ricardo on TV's I Love Lucy. In other sequences, Labat deconstructs the stereotypical gestures and objects — macho posturing, jai alai, maracas — that are used by the media to signify "Latin culture."

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