Hitch is a 2005 American romantic comedy film directed by Andy Tennant and starring Will Smith in the title role, along with Eva Mendes, Kevin James, and Amber Valletta. The film, which was written by Kevin Bisch, features Smith as Alex "Hitch" Hitchens, a professional "date doctor" who makes a living teaching men how to woo women. Unfortunately, while helping his latest client woo the woman of his dreams, he finds out that his game doesn't quite work on the gossip columnist with whom he's smitten. Columbia Pictures released Hitch on February 11, 2005, and was a box office hit, grossing $371.6 million worldwide. The film received mixed reviews from critics.