Charly Alberti

Carlos Alberto Ficicchia Gigliotti (born March 27, 1963), known by his stage name Charly Alberti, is an Argentine rock musician, best known as the drummer of the influential Argentine rock band Soda Stereo. Because of this, he is considered one of the most important musicians of Latin and Spanish rock. He is the oldest son of Dolly Gigliotti and Argentine jazz drummer Tito Alberti. Biography Charly Alberti / (Resume)

He was born on March 27th, 1963, in Buenos Aires. Son of recognized jazz musician and outstanding drummer, Tito Alberti.

At the age of 6, he begins his musical studies, and by the age of 14, he forms his first band of covers called “Gens”. In 1979 he founds Soda Stereo.

Soda register a vertiginous growth in Argentina and abroad, turning the band into the cornerstone of the Spanish rock movement in Latin America and USA, generating in addition, a change of generational / musical paradigm as had not been seen before.

Been a passionate lover of technology since the very beginning, Charly becomes a fundamental piece of Soda Stereo by introducing the ultimate technology to the band, and a pioneer in the implementation of technology in the music in Latin America.

In 1986 he knows Remo Belli, (inventor of the plastic drumhead). They start an important business and personal relationship that would mark Charly in many great ways.

By 1987, Charly was the first and only Latin American musician endorsed by international instruments companies.

In 1989, prestigious American magazine, Modern Drummer, recognize Charly as one of the most outstanding drummers of the moment.

In 1995, he develops the first enhanced CD of Latin America, the MTV Unplugged of Soda Stereo, called “Comfort and Music to fly”.

After 20 years of uninterrupted success, Soda Stereo says good bye with a short tour around Latin America, and the historical last concert in River Plate, Buenos Aires. Charly has the avant-garde idea of broadcasting the concert via Internet. The transmission becomes the one with the biggest connectivity in its gender worldwide. Soda Stereo enters history as the best known Spanish-speaking rock band.

Just a few days after the concert, Charly lunches Cybrel Digital Entertainment, a company dedicated to implement and generate contents and applications based on avant-garde technology.

In 1997 he is named Apple Master by Steve Jobs, founder of Apple Computer, along with outstanding people such as Harrison Ford, Peter Gabriel, Muhammad Ali and Tom Clancy. Charly becomes the only Spanish-speaking Apple Master of the history, and he stars in the one and only commercial in Spanish in the history of Apple.

In August 1998, Charly surprises the world by inventing an original concept: the Internet Time, the official time of Internet, which is adopted as a new world standard.

At the end of the same year, he lunches URL Magazine, URL Records, and Yeyeye.com, a site that quickly becomes the most prestigious of Latin America.

In 1999, the President of Argentina, Fernando de la Rúa, chooses Charly as one of the most successful businessman of the country, and invites him to integrate the select Presidential Delegation that would accompany the President on his first official visit to the United States, under the presidency of Bill Clinton.

A few months later, CNN USA invites Charly to Atlanta so as to interview him and award him with the Prize to The Most 10 Important Figures of Internet of Latin America.

In 2002, MTV get Soda Stereo together so as to award them with the Prize to the Most Important Latin America Band of All Times. This Award is created specifically to Soda Stereo and has never been given to anyone else.

In 2003, MTV Latin America summon Charly Alberti, Ricky Martín, and Juanes to play together in the MTV’s 10th Anniversary, as the biggest surprise of the night.

After living in the United States for a few years, in 2005 he returns to Buenos Aires with the purpose of creating a new rock band, MOLE, with his brother, Andres Alberti, Sergio Buffi, and Ezequiel Dasso.

In 2006, Yamaha, the biggest instruments company of the world,

gives Charly one of the greatest endorsements of its history.

In May of the same year, the Administration of National Parks appoints Charly as Honorary Forest Ranger, because of his constant work and support to the institution and the protection of the environment.

In 2007, a new chapter in the history of rock is written: Soda Stereo returns. The band break all records of attendance in all Latin America, confirming the greatness of the band.

In 2008, MOLE is awarded with the Gardel Prize to the Best New Album of Rock, and their first national tour find them sharing the stage with The Hives, The Mars Volta, and REM, among others.

In August of the same year, at the request of the Secretary of Tourism of the Nation, Charly designs and directs the project “National Secretariat of Tourism of Argentina”, with the objective of positioning his country as one of the most important tourist destinations of the world. The project wins a Prize at the Webby Awards, the Oscar of the Internet. This is the very first time that an Argentinean project wins a Webby Award.

In 2009 he returned to the River stadium. This time with MOLE to share the stage with the British band OASIS.

Also this year, he decided to work more actively in the fight against climate change and the protection of forests and natural resources, and he made a TV spot for National Parks warning about the importance of protecting natural resources.

In May of the same year, he travels to Nashville, Tennessee, to the Annual Meeting of Directors of “The Climate Project” foundation (TCP), where he meets with former vice president of the United States and Nobel Prize, Al Gore, who invites him to be a part of his project.

Since then, Charly is working with TCP, helping to spread the message of the threat of climate change around the world.

After understanding the depth of the climate crisis and seeing the challenges and opportunities of Latin America, Charly understood that the region needed solutions tailored to its problems.

That's why he decided to launch his own foundation, R21 - Latinoamerica Sustentable (www.revolucion21.org).

R21 expands and grows rapidly and consolidates, achieving a great response from the public and generating conferences of unique calls worldwide.

Charly is positioned as the reference of Latin America in environmental issues which leads him to receive different international awards, such as the one given him in March 2015 by the Senate of the State of California / USA for his work and struggle in post of a sustainable world .

In March of 2017 and after almost two years of work in the preparation of music and the show, he premiered next to the Cirque du Soleil Sep7th Day, the work / tribute that the famous and prestigious Canadian Circus gives to Soda Stereo.

At the end of that year, the Legislature of the City of Buenos Aires recognized him as an outstanding Personality of Culture and for his work with R21.

Days later United Nations appointed him Goodwill Ambassador for his UNDP program in Argentina.

After a year of preparation in 2019, "Gracias Totales" begins an International Tour that aims to give the public the opportunity to enjoy one "last time" of the band live. The tour marks a worldwide milestone, generating for the first time an interactive show where 80% of the singers appear on the screens, obviously including Gustavo Cerati who performed 5 songs. This is the first time this has happened in large capacity stadiums. Among the singers summoned are Chris Martin (Coldplay) Juanes, Gustavo Santaolalla, Draco Rosa, Mon Laferte among others. 5 in-person singers who were not previously announced also participated in each show.

But Gracias Totales was not only a milestone in the world of music, but also in that of environmentalism, achieving a historic milestone in holding large-scale events in Latin America.

Gracias Totales - Soda Stereo was the first tour by a Latin band to offset 100% of the emissions generated. The calculation made by the R21 team resulted in a footprint equivalent to 1,483 tons of CO2.

To fully compensate the tour, 4,700 native trees were planted in Argentine Patagonia, an action that has an impact on the global ecosystem.

After the impasse imposed by the pandemic, finally in December 2021 and after almost 10 years of analyzing and searching for the ideal project, it launches Cerveza 27 in association with AB-IMBEV, the largest beer company in the world, who provide it with the ideal platform to achieve a different liquid and accompany the project with large-scale environmental actions. In this way, 27 becomes the first beer in the world made on a large scale with malt from regenerative agriculture.