Chris Gero

Chris Gero is a Grammy nominated American music industry executive, concert producer, record producer, songwriter, film director and composer, founder of the Yamaha Entertainment Group of America, and Chief Artist Relations Executive for Yamaha Artist Relations Group. Gero is responsible for the management and branding of Yamaha's global roster, having signed more than 3,600 artists to contract to date. Gero oversees Yamaha's artist collaborations, including Elton John, Alicia Keys, Paul McCartney, Norah Jones, Josh Groban, Sarah McLachlan, Sheryl Crow, John Legend, and Ben Folds.Upon its founding by Gero in 2012, Yamaha Entertainment Group is the succession of Yamaha Corporate Artist Affairs, which Gero also founded in 2001.