Robert Zarem

Robert Myron Zarem (September 30, 1936 – September 26, 2021), known as Bobby Zarem, was an American publicist. After starting his own publicity agency in 1974, Zarem created lengthy, personalized pitch letters, a business style, and many campaigns. His former clients included Dustin Hoffman, Cher, Arnold Schwarzenegger, Michael Jackson, Diana Ross, Michael Douglas, Michael Caine, Sophia Loren, Ann-Margret, and Alan Alda, among others.