Biography

Fahreta Živojinović (née Jahić; Serbo-Croatian Cyrillic: Фахрета Живојиновић, née Јахић; born 20 October 1960), known by her stage name Lepa Brena (Serbo-Croatian Cyrillic: Лепа Брена), is a Yugoslav singer, actress, and businesswoman. With around 25 million sold records, she is regarded as the commercially most successful recording artist from the former Yugoslavia. Brena is also often credited with creating the turbo-folk genre with her first two albums Čačak, Čačak (1982) and Mile voli disko (1982).Lepa Brena grew up in Brčko, Bosnia and Herzegovina, but has lived in Belgrade, Serbia since 1980, where she started her career. Lepa Brena is considered to be a symbol of the former Yugoslavia, due to the fact that she was one of the last popular acts to emerge before the breakup of the country. She has described herself as being "Yugo-nostalgic". Along with her husband, Slobodan Živojinović and friend, Saša Popović, Brena co-founded and co-owned Grand Production, the biggest record label and production company in the Balkans. In 2019, they decided to sell Grand Production for €30 million.