Rosie Rivera

Rosa Amelia Rivera (born July 3, 1981) is an American television personality and businesswoman. Rivera is the former chief executive officer of Jenni Rivera Enterprises. Rivera first gained media attention through her sister Jenni Rivera's death but she received wider notice after she began to star in Spanish-language reality shows and taking over her sister's enterprise. In late 2014, she and her family began to appear in the reality television series Rica, Famosa, Latina.

Rivera resigned from Jenni Rivera Enterprises in June 2021 after allegations of misappropriation of funds arose from Jenni Rivera’s five children.