Sut Jhally (born 1955) is a professor of communication at the University of Massachusetts Amherst, whose work focuses on cultural studies, advertising, media, and consumption. He is the producer of over 40 documentaries on media literacy topics and the founder and executive director of the Media Education Foundation.The Media Education Foundation (MEF) is a non-profit established in 1992 which "produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political, and cultural impact of American mass media." Their aim is to inspire students to think critically and in new ways about the hyper-mediated world around them.Also the author of 6 books and numerous scholarly and popular articles, Jhally is a public speaker and teacher. He has won the "Distinguished Teacher Award" at the University of Massachusetts, Amherst, where the student newspaper has also voted him "Best Professor." He has shown his films and lectured at many colleges and universities nationally and internationally. He was named one of New Woman magazine's "People of the Year" in 1992. As of 2015, Jhally teaches both undergraduate and graduate level courses which focus on media, public relations and propaganda, as well as gender, sex and representation.Jhally, in a speech from 2010 on the threat of advertising, states that "advertising is the most powerful and sustained system of propaganda in human history and its cumulative cultural and political effects unless very quickly checked will be responsible for destroying the world as we know it. In the process of achieving this the masters of the advertising system, global corporations bent on nothing but private profits, will be responsible for the deaths of millions of people, mostly non-Western. In addition the peoples of the world will be prevented from achieving true happiness. Simply stated our survival as a species is dependent upon minimizing the threat from advertising and the commercial culture that has spawned it."Jhally was born in Kenya, and raised in England. After completing his undergraduate work at the University of York in England, he moved to Canada after accepting a scholarship to the University of Victoria. He continued his studies at Simon Fraser University, where he received his PhD.
Movies & TV shows
In this era of Facebook privacy breaches, "fake news" and filter bubbles, this essential film trains its sights on the relationship between the internet and democracy. Tracing the internet's history a...
Advertising at the Edge of the Apocalypse
In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, co...
Constructing the Terrorist Threat: Islamophobia, The Media & The War on Terror
Deepa Kumar believes in the U.S. There is a problem with Muslims. Even though only a tiny fraction of Muslims and Arabs have ever committed a terror attack, media have turned Arabs and Muslims into th...
Flirting with Danger: Power & Choice in Heterosexual Relationships
Social and developmental psychologist and author Lynn Phillips explores the line between consent and coercion in this thought-provoking look at popular culture and the ways real girls and women naviga...
Killing Us Softly 4: Advertising's Image Of Women
The documentary focuses on images of women in advertising, in particular on gender stereotypes, the effects of advertising on women's self-image and the objectification of women's bodies.
This Land Is Our Land
For more than three decades, transnational corporations have been busy buying up what used to be known as the commons -- everything from our forests and our oceans to our broadcast airwaves and our mo...
The Codes of Gender
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender ...
Capitalism Hits the Fan
With breathtaking clarity, renowned University of Massachusetts Economics Professor Richard Wolff breaks down the root causes of today's economic crisis, showing how it was decades in the making and i...
Dreamworlds 3: Desire, Sex, and Power in Music Video
Dreamworlds 3 examines the stories contemporary music videos tell about girls and women, and encourages viewers to consider how these narratives shape individual and cultural attitudes about sexuality...
Reel Bad Arabs: How Hollywood Vilifies a People
This documentary dissects a slanderous aspect of cinematic history that has run virtually unchallenged form the earliest days of silent film to today's biggest Hollywood blockbusters. The film explore...
Peace, Propaganda & the Promised Land
The video shows how the foreign policy interests of American political elites are combined with Israeli public relations to influence US news reporting about the Middle East conflict. Combining Americ...
Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire
The documentary places the Bush Administration's original justifications for war in Iraq within the larger context of a two-decade struggle by neo-conservatives to dramatically increase military spend...
Rich Media, Poor Democracy
Robert McChesney lays the blame for the US's current state of affairs squarely at the doors of the corporate boardrooms of big media, which far from delivering on their promises of more choice and mor...
Wrestling with Manhood
Wrestling with Manhood is the first educational program to pay attention to the enormous popularity of professional wrestling among male youth, addressing its relationship to real-life violence and pr...
No Logo: Taking Aim at the Brand Bullies
There's a bad mood rising against the corporate brands. No Logo is the warning on the label. In the last decade, No Logo has become a cultural manifesto for the critics of unfettered capitalism world...
Behind the Screens, Hollywood Goes Hypercommercial
Hollywood movies are becoming vehicles for ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Product placement, tie-ins, merchandisi...
Killing Us Softly 3: Advertising's Image of Women
Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high...
Tough Guise: Violence, Media & the Crisis in Masculinity
Tough Guise systematically examines the relationship between pop-cultural imagery and the social construction of masculine identities in the U.S. at the dawn of the 21st century.
Advertising and the End of the World
Focusing directly on the world of commercial images, Sut Jhally asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements de...
Edward Said's book ORIENTALISM has been profoundly influential in a diverse range of disciplines since its publication in 1978. In this engaging (and lavishly illustrated) interview he talks about the...
Stuart Hall: Representation & the Media
Stuart Hall offers an extended meditation on representation. Hall argues that the process of representation itself constitutes the very world it aims to represent, and explores how the shared language...
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