'Who the F* is That Guy'? The Fabulous Journey of Michael Alago tells the astonishing story of a gay Puerto Rican kid growing up in a Hasidic Brooklyn neighborhood, who got on the subway one day and began a musical odyssey that helped shape the musical landscape across N.Y.C. and around the world. Directed by Drew Stone and produced by Michael Alex the film tells the incredible story of a cherished New York City icon. From rubbing elbows with N. Y. scene makers as an teenager at Max's Kansas City and CBGB, to being the architect of a rock 'n' roll renaissance as the 19 year-old talent booker at the legendary Ritz, to making history as a 24 year-old A&R exec, signing the biggest metal band in a generation in Metallica, Michael Alago was on fire.