The Price Is Right is an American television game show where contestants compete by guessing the prices of merchandise to win cash and prizes. A 1972 revival by Mark Goodson, and Bill Todman of their 1956–1965 show of the same name, the new version added many distinctive gameplay elements. Contestants are selected from the studio audience: the announcer calls their name, invoking them to "Come on down!", the show's famous catchphrase.

The program premiered on September 4, 1972, on CBS. Bob Barker was the series's longest-running host from its 1972 debut until his retirement in June 2007, when Drew Carey took over. Barker was accompanied by a series of announcers, beginning with Johnny Olson, followed by Rod Roddy and Rich Fields. In April 2011, George Gray became the announcer. The show has used several models, most notably Anitra Ford, Janice Pennington, Dian Parkinson, Holly Hallstrom, and Kathleen Bradley.

The Price Is Right has aired over 9,000 episodes since its debut. It is the longest-running game show in the United States and is one of the longest-running network series in United States television history. The 50th season premiered September 13, 2021. In a 2007 article, TV Guide named it the "greatest game show of all time.”

On March 2, 2022, it was announced that The Price Is Right would be inducted into the NAB Broadcasting Hall of Fame. Host Drew Carey and executive producer Evelyn Warfel accepted the award at The Achievement in Broadcasting Awards on the NAB Show main stage in Las Vegas on April 24, 2022.