East Side of Heaven is a 1939 American musical film directed by David Butler and written by William M. Conselman and James V. Kern. The film stars Bing Crosby, Joan Blondell, Mischa Auer, Irene Hervey, C. Aubrey Smith, Robert Kent and Jerome Cowan. Filming took place in Hollywood from January 13 to March 7, 1939. The film was released on April 7, 1939, by Universal Pictures and had its New York premiere at Radio City Music Hall on May 4, 1939. This was another independent production in which Crosby had a financial interest.