By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The music industry held the keys to the locked doors. The collapse of the music industry was caused by young artists self-marketing on the Internet. How it became possible to become a rap star is explored in It's Yours. Through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics, it tells this story.
This Movie Is About.