Loft Story was a French reality show, and it is the first French adaptation of Big Brother franchise. The show generally considered is the first of its kind in France. Loft Story presented by Benjamin Castaldi and broadcast on M6 from 26 April 2001 to 5 July 2001 for the first season and from 11 April 2002 to 4 July 2002 for the second season.

The French title of the show is a play-on-words on loft because the contestants are "locked up" in a loft during their adventure, and Love Story.

The initial Loft Story inspired the creation of a similar show of the same name in Quebec. The famous eye logo is used by both Loft Story versions. It evokes the voyeuristic eye of the television viewer as she or he watches the Lofteurs live in front of the cameras. Some of them get gradually voted off the show by viewers on their phones and the last couple win a house. It caused great controversy in France and the house was attacked by protesters.