Zehu Ze! (Hebrew: זהו זה!, lit. This is it!) is a long-running Israeli entertainment television program, originally produced by Israeli Educational Television (IETV), and broadcast on the Israeli Channel 1 (until 1994) and on Channel 2. The program ran from 1978 to 1998, and was revived in 2020 by the IPBC.

Undergoing several format changes during its lifetime, the program was originally promoted as a youth program, and was composed of several comedy segments. From the beginning of the 1980s, each episode focused on one subject. The original show's length was about one hour and was broadcast live. The original format included information segments, such as a Rock Music news segment presented by Yoav Kutner, and a riddle segment for the audience to answer by phone (the detective mystery riddles featuring Sefi Rivlin became iconic).

Episodes revolved around subjects related to life in Israel (for example fishermen and the decreasing water level of the Sea of Galilee, or an episode about the electric company), fads like Folk dancing, tributes to classics like Charlie Chaplin movies, or contemporary series like The Simpsons and Dallas. The phrase "Wa wa we wa" is popular in Israel and was used by British comedian Sacha Baron Cohen as Borat Sagdiyev.