J.J. Starbuck is an American crime drama television series that aired on NBC from September 26, 1987, to June 28, 1988. The series follows cornpone-spouting Jerome Jeremiah "J.J." Starbuck, a billionaire Texan from San Antonio who wears ten-gallon hats, cowboy boots and fancy Western wear. He drives a flashy Lincoln Continental with steer horns on the hood and a horn that plays "The Eyes of Texas", and spouts a steady stream of folksy homilies.