The Morning Exchange was a daily morning TV show that aired on WEWS-TV in Cleveland, Ohio from 1972 to 1999. The program is widely regarded as one of the most successful local programs in the history of U.S. television. On a typical day in the 1970s, over 2/3 of all TV sets in the Cleveland market were tuned to The Morning Exchange. In 1975, ABC recognized the show's success and decided to adapt MX for a national audience — creating Good Morning America.

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