Mara is a former stripper, spectacular and far from the stupidest. She will soon turn 30, and from this she is experiencing an acute crisis of self-realization. To prove to others, and first of all to herself, that she is capable of something more than exposing herself in public for money, Mara decides to become a businesswoman. She begs her long-time sponsor Yuryich to give her the management of a beauty salon, but he has other plans for her. Eventually, Mara becomes the manager of a small and run-down car wash on the outskirts of the city. Will she be able to settle into a new role for herself and lift a decaying business from the bottom?

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