WKRP in Cincinnati is an American sitcom television series about the misadventures of the staff of a struggling fictional AM radio station in Cincinnati, Ohio. The show was created by Hugh Wilson and was based upon his experiences working in advertising sales at Top 40 radio station WQXI in Atlanta, including many of the characters. Wilson once told The Cincinnati Enquirer that he selected WKRP as the call sign to stand for C-R-A-P.

The ensemble cast consists of Gary Sandy (as Andy Travis), Howard Hesseman (Dr. Johnny Fever), Gordon Jump (Arthur Carlson), Loni Anderson (Jennifer Marlowe), Tim Reid (Venus Flytrap), Jan Smithers (Bailey Quarters), Richard Sanders (Les Nessman) and Frank Bonner (Herb Tarlek).

The series won a Humanitas Prize and received 10 Emmy Award nominations, including three for Outstanding Comedy Series. Andy Ackerman won an Emmy Award for Videotape Editing in Season 3.

WKRP premiered on September 18, 1978, on the CBS television network and aired for four seasons and 90 episodes, ending on April 21, 1982. Starting in the middle of the second season, CBS repeatedly moved the show around its schedule, contributing to lower ratings and its eventual cancellation. When WKRP went into syndication, it became an unexpected success. For the next decade, it was one of the most popular sitcoms in syndication, outperforming many programs that had been more successful in prime time, including all the other MTM Enterprises sitcoms.

Jump, Sanders, and Bonner reprised their roles as regular characters in a sequel series, The New WKRP in Cincinnati, which ran from 1991 to 1993 in syndication. Hesseman, Reid, and Anderson also reprised their roles as guest stars.