The New Adventures of He-Man is an animated series which ran in syndication in the fall of 1990 while Mattel released the toy line He-Man, an update of their Masters of the Universe line. The cartoon series was intended to be a continuation of Filmation's He-Man and the Masters of the Universe series, but Filmation's parent Westinghouse Broadcasting had shut down the studio a year earlier before being retconned by Masters of the Universe: Revelation in 2021. Instead, while existing in the same continuity, a new central story was created for this series. It's also the first He-Man series to feature a Canadian voice cast.

This would mark the final entry in the original Masters of the Universe continuity until He-Man and the Masters of the Universe, as the franchise as a whole would be rebooted twelve years later.