A Favorita (English: The Favorite) is a Brazilian telenovela produced and broadcast TV Globo. It premiered 2 June 2008 to 17 January 2009 with a total number of episodes of 197. It is created by João Emanuel Carneiro and directed by Ricardo Waddington. It is also the first telenovela by the writer to air in the 9 pm timeslot.

A Favorita storylines examine two friends, Donatela and Flora, who became rivals. One of them committed a crime and is lying, so there are two versions of the same story.

The telenovela was originally screened as six episodes per week, from Monday to Saturday, with an average running time of one hour. A Favorita has remained significant in terms of Rede Globo's success and audience share, and also in Brazilian television drama history, tackling many controversial and taboo issues previously unseen on mainstream television in Brazil.

It made history for being the first telenovela where the public did not know who was the villain and who was telling the truth.

Cláudia Raia, Patrícia Pillar, Murilo Benício, Mariana Ximenes, Lília Cabral, Taís Araújo, Deborah Secco, Carmo Dalla Vecchia, Glória Menezes, Mauro Mendonça and Tarcísio Meira in the leading roles.

In August 2014, Globo Marcas released an edited version of the telenovela in DVD format.