Peppa Pig is a British preschool animated television series created by Neville Astley and Mark Baker. Produced by Hasbro Entertainment and Karrot Animation and formerly produced by Astley Baker Davies, the show follows Peppa, an anthropomorphic female piglet, and her family, as well as her peers portrayed as other animals. The show first aired on 31 May 2004. The eighth season began broadcasting on 4 September 2023. Peppa Pig has been broadcast in over 180 countries.

Peppa herself has been voiced by several different performers through the years. Lily Snowden-Fine provided her voice in season one and Cecily Bloom in season two, then Harley Bird, five years old when she started, acquired the role for thirteen years until stepping down after season six. The role was taken over by Amelie Bea Smith. John Sparkes, Morwenna Banks, Richard Ridings, Oliver May and Alice May also provide voices.

On 31 December 2019, Hasbro acquired Entertainment One, including the Peppa Pig franchise, for a US$3.8 billion deal, making the franchise one of Hasbro's main brands. On 16 March 2021, it was announced that the series was renewed until 2027, with the original creators and studio (Astley Baker Davies) replaced by Karrot Animation (producers of Sarah & Duck). On 17 November 2022, Hasbro announced that they would be selling Entertainment One's assets. However, the Peppa Pig franchise would remain with Hasbro, through its Entertainment division; due to this, eOne would leave production, making another production change to the show.