Oh No It's Selwyn Froggitt is a British television sitcom produced by Yorkshire Television which originally aired on the ITV network from 1974 to 1978. Initially created by Roy Clarke from a concept by Bill Maynard, most of the series was written by Alan Plater. It starred Maynard as Selwyn Froggitt, a hapless but good-natured council labourer, handyman and working men's club secretary in the fictional Yorkshire town of Scarsdale. The programme was a major ratings success, with Froggitt's catchphrase "magic!" becoming widely known in the United Kingdom. It ran for four series, the last of which carried the title Selwyn and featured only Maynard reprising his role in the new location of a holiday camp.